Pure white space doesn't really exist in nature, but it sure looks good as a background for product photography! Bright, clean, simple. A pure white background has become the universal standard for e-commerce product photography and it's even a requirement for the primary photo of every product on Amazon.com.

Creative product images are typically used as "hero shots" on websites and in print advertising. They elevate standard product photography to the NEXT LEVEL. Ultra close-ups, eye-catching colorful backgrounds, fresh perspectives, artistic lighting and extreme Photoshop image manipulation help blur the line between commercial photography and fine art. 

Good lifestyle images give a sense of a product's scale and how it may appear in the real world. Great lifestyle photos have a story-telling quality that sparks the viewer's imagination and piques their buying interest.

Who needs video? YOU DO!

Consumer research shows that adding a product video to your website landing page can increase sales by 80%. Studies conclude that 74% of users who watched an explainer video about a product subsequently bought it. 

Most people are too rushed or they don’t have the attention span to read about a product’s benefits. In fact, 68% of consumers say they’d prefer to watch a video explaining how to use a product rather than taking time to read about it.

Product videos are possibly the very best return on investment (ROI) for your marketing dollar.