Who needs video? YOU DO!
Consumer research shows that adding a product video to your website landing page can increase sales by 80%. Studies conclude that 74% of users who watched an explainer video about a product subsequently bought it.
Most people are too rushed or they don’t have the attention span to read about a product’s benefits. In fact, 68% of consumers say they’d prefer to watch a video explaining how to use a product rather than taking time to read about it.
Product videos are possibly the very best return on investment (ROI) for your marketing dollar.